Not About

You’ll notice there’s been no mention, anywhere on my site, of “easily and effortlessly attracting women”. The reality is that some clients take off like rocket ships, some like jet planes, some struggle to get off the ground but eventually get to cruising altitude, and some never achieve liftoff. We always aim to produce as dramatic of a transformation, in as little time as possible, but results vary widely. Anyone that claims otherwise, isn’t giving it to you straight. If/when proven wrong on a particular topic, we make adjustments. Time and again, clients say to me, “There’s something that’s just different about your teachings. What is it?” Short answer: This is the real deal. I didn’t decide to become a dating coach overnight, and throw up a website the next day. This wasn’t a learn-as-you go venture. I diligently pounded away at this for years, only my most trusted friends knowing the depths of my focus. I’ve watched countless coaches boldly claim themselves to be the industry leader, best dating coach, number one – whatever. I’ve also seen what happens when one of those coaches gets an intermediate/advanced student that asks tough questions – that knows the game better than they do. Spoiler: It doesn’t end well. I prefer the underpromise-overdeliver approach. I prefer to focus on my craft – truly understanding the game, and being able to effectively convey what I know in ways that are actionable. Digress.

There can be some unique dating challenges for men that are highly financially successful, but, typically, when a coach claims that they works with “successful” and “driven” men, like computer programs, engineers, lawyers, entrepreneurs, and doctors, that’s usually code for, “We charge a lot... of money for our coaching,” and, “We want people to think our coaching is exclusive.” These are nothing more than priming sales tactics. Clients are often disappointed to learn that the coaching was not all that exclusive, nor was it really uniquely tailored to men of “high value”.

Hopefully, you’ve noticed that throughout our website we have repeatedly emphasized the promise of customization, and always respecting a client’s preferences. If a client so chooses, we can provide very explicit breakdowns of how we, personally, go about the dating game. In fact, most clients want to know how we, ourselves, do this thing. But, it’s one thing to show our clients how we do it, and another to demand that they do as we do. There are times when I know, with almost 100% certainty, that a client would greatly benefit from doing things a certain way. I may strongly suggest that they consider what I’m proposing. However, as much as it sometimes pains me, I must ultimately defer to the client’s better judgment.

There’s an element of salesmanship to being a dating coach. Men that need help in their dating lives often need a strong, guiding hand, but we don’t lure men into free consultations only to hammer them with hard selling tactics. Whether a prospective client turns into an actual paying client, or not, we aim to leave people better off. We don’t add insult to injury, dig into pain, or play manipulative games with peoples’ emotions. We don’t threaten clients with smoke in mirror discounts. You deserve to work with coaches that take a sincere interest in your story, your goals, your dreams, and that starts with an honest, thorough consultation, not a sales pitch disguised as a free coaching call.

Our job isn’t to rescue masculinity from the clutches of feminism, nor is it our job to feminize men, make them more sensitive, break stereotypes, or push any other highly politicized agenda. As has been repeatedly stated, we work with men of all different walks of life, and political affiliations are no different. We do not demand that our team members or clients fit a certain political mold, and we generally keep politics-related discussions outside of the coaching environment. We do, however, teach men to tactfully navigate these sensitive topics with prospective women. Political inclinations are important to many people; political discussion often come up on dates.

You’ll find no mention of learning to attract “quality” women on our website, and for good reason. First, it’s not up to us to tell you what a quality woman is. We don’t even think through that lens. We’re interested in helping you to attract your ideal woman. Now, if I were to put on a superficial frame of mind... my definition of a quality woman is probably not all that different from yours. Many of you are interested in attracting women that are the total package, according to mainstream societal standards. Most men are drawn to women that are healthy, attractive, smart, honest, trustworthy, and emotionally stable. We can teach you how to meet such women.